Location and daily deals are the buzz words in app world. Geosocials is trying to combine both and engage users with a location based social networking Game for iPhone and Android. Geosocials is released in India on 12th August after getting a decent response in US and UK. It was recognized as a most promising startup in 2011 at proto.in.
Gameplay: The broad theme of GeoSocials is Play. Win. Socialize. In short, GeoSocials is a GPS based virtual treasure hunt game played around the user’s current location. Players drop virtual treasures around their location for other players to find and claim. Upon finding a treasure players have to solve challenges to claim them. Most of these challenges are mini games that make use of the various capabilities of the device (Ex: Accelerometer, Gestures and Microphone /Voice detection) for interaction. It also has a social networking flavor; users can discover other users very easily in their vicinity who are on Geosocial. Users can vote for deals from your favorite restaurants, brands, gyms etc. User will get the discounts from the brands they vote in the future. The best thing is you don’t have to Check-in at the particular location.
The UI is extremely good, no surprise that it has been featured on a few iOS design sites (here and here) as one of the best-looking iPhone apps and GeoSocials was also selected as a “Staff Favorite” by iTunes staff in 9 countries across the world. The gameplay and navigation is slightly confusing but it will be better with the more and more users coming on the network. The only downside could be, it runs on devices which support Adobe air runtime which is not supported by all handsets.
Verdict: Overall good app with extremely good UI and decent gameplay which keeps user engaged. The location based apps have not been successful in India as compared to US and UK, maybe a location based games can be a turning point.