Samsung Galaxy Y, an Android phone from Samsung, with a price tag of Rs. 7490 seems to be the hottest phone in town. I have visited 4 different mobile retail outlets yesterday and at least three customers were either buying or thinking of buying Samsung Galaxy Y. It could be because the retailers are aggressively pushing the Galaxy Y or the customers are specifically asking for it. I believe the latter is true.
Samsung Galaxy Y comes with Andriod 2.3, 3 inch TFT capacitive touch screen, 2 MP camera, 832 MHz processor, WiFi, and 3G. Galaxy Y is powered by 1200 mAh battery which provides 6 hours of talk time on a 2G network. The phone supports up to 32 GB memory.
As you can see it has stock specifications you expect from a phone of this price range. Yet Sasmsung seem to be have a winner on its hands. There are at least 20 phones available in this price range. Some of them might be out of stock. Of the recently launched phones, Spice MI 350n, LG Optimus Net, Spice Mi 350, and Micromax Superfone A75 are available. Yet none of these phone have the same traction as Galaxy Y.
What’s working for Galaxy Y?
One obvious answer is Galaxy Y’s good looks. It has a cute body structure and feels very light and hugs into your hands perfectly. Galaxy Y’s cuteness comes from its 3 inch screen. Camera isn’t that great and the battery life is nothing to die for. The other factor is the processor which is much faster (on paper) than what’s on Spice Mi 350n and LG Optimus Net. The touch screen is responsive, which is big plus.
Beyond the cuteness and the faster processor, I think, there is one more factor which is working strongly for Galaxy Y – Samsung. As a brand Samsung has occupied the Indian consumer mind space like Nokia has done five years ago. Walk into any campus or ride on a train or a bus, you are more likely to find a Samsung touch screen phone, a scene which was almost unimaginable for Samsung just three years back.
Samsung has successfully occupied at least two price ranges – the 5K-10K price range and the 25K – 30K price range.
Samsung is the new Nokia. In India at least