I’m just curious. OK. I admit. I am curiouser. What in the earth does a women’s tablet mean? Milagrow, whom I have lambasted for coming up with a lousy name for its previous tablet, now has come up with a tablet for women.
Milagrow Ladies tablet comes with 1.2 GHz processor, Android 2.3, 1 GB RAM, 7 inch capacitive touchscreen, and 8GB memory which is expandable to 32 GB. As per Milagrow, the UI is specially designed for women and the tablet comes pre-loaded with 50 apps. The price of the tablets is set at Rs. 13990 which means there are a whole lot of options available: iBall Slide, Reliance 3G Tab and Blackberry Playbook.
And yes, the tablet comes in four colors: Pink, Blue, Grey and Black. The tablet is lighter too. You know just like bowling balls. The tablet weighs 275 gms. One of the app included is women’s security/SOS app. But that’s about it.
USP of the tablet: For Women. Color: Pink. Rest: Same. Overall: Lousy marketing strategy.
Many gadget makers have tried and failed to impress women. Everyone thinks that painting it pink and loading some apps will attract women. The only real successful gadget for women I have seen is the Micromax Bling.
Micromax has made sure that the phone is a style statement. The phone came in white color with svaroski studded stones. The phone is square in shape which rotates almost 180 degrees to show its beautiful keypad. That’s a gadget for women and some thinking went into it.
Milagrow and other tablet makers should first figure out how to reach general audience and stop these marketing gimmicks. And whoever said that the existing tablets are just for men? There is a tablet for women. It’s called iPad.
Milagrow is trying really really hard to impress. This is almost like the pick-up line: “I have seen you somewhere”. Throwing in some apps and painting it pink doesn’t make the tablet any feminine than it already is.
Tablets and especially android tablets are still evolving. There is no way anyone can segment them. Throwing in a pretty color just won’t cut it. As for apps as a differentiation factor, it is laughable at best.