Milagrow which has TabTop and a ladies tablet to its name is getting into the home-cleaning space. It has launched three models of the robots called as Milagrow Robocop Vacuum cleaner, Milagrow Blackcat Vacuum cleaner and Milagrow Redhawk Vacuum Cleaner with prices of Rs. 9990,Rs. 15990 and Rs. 16990 respectively. These robots are available on Flipkart, Letsbuy and other retail stores.
Milagrow’s robots aren’t vacuum cleaners. The key difference is robots clean the house unassisted. At least they like to think so.
Milagrow wants to tap the vacuum cleaner market which has sold 4 lakh units in 2011 in India. This market is expected to grow to 7.5 lakh units by 2015 and Milagrow hopes to get a 14% market share in it with its range of robots.
Milagrow Robocop Vacuum Cleaner
This robotic vacuum cleaner has a 0.25 L dust capacity and 3 W of suction power and takes 4-5 hours to get charged.
There are 3 cleaning modes on the robocop and it has a 2 cms base clearance. The robot runs with a infra red remote type with a 7 meter coverage range.
Milagrow Robocop Vacuum cleaner comes with a 1500 mAh battery and runs for 30-45 mins on a single charge. Price : Rs. 9990.
Milagrow Blackcat Vacuum Cleaner
Milagrow Blackcat Vacuum Cleaner has a 0.37 L dust capacity and 3W of suction power. It comes with an artificial intelligence cleaning mode (though it’s not clear what it actually means).
Blackcat has a 0.9 cms base clearance and runs with a radio frequency remote type with 15 m range.
Milagrow Blackcat Vacuum cleaner comes with a 2000 mAh battery and runs for 90 mins on a single charge. It takes 5 hours to get fully charged. Price : Rs. 15990.
Milagrow Redhawk Vacuum Cleaner
It comes with 1L dust capacity and 10-15 W of suction power.
There are 6 cleaning modes and Redhawk has a 2.3 cms of base clearance. The robot runs with a infra red remote type with a 7 meter coverage range.
Milagrow Redhawk Vacuum cleaner comes with a 2000 mAh battery and runs for 60 mins on a single charge. Price : Rs. 16990.
It’s good. But…
Milagrow has done all the right things with its launch of home-cleaning robots. This is largely untapped market and if it goes where vacuum cleaners hasn’t gone then Milagrow’s Redhawks and Blackcats has got a lot of potential.
Since this is the first time such a product is being launched, a video of how the product works would have helped. There is also no literature on how the artificial intelligence mode works nor the other modes of operation actually work. Information on Milagrow as a company is hard to come by as the company hasn’t spent any time on SEO. The first result you see on Google is about Milagrow Venture Catalysts. The rest are about Milagrow’s products from various blogs.
Selling a product online is a logical thing to do. At the same time it’s paramount to understand people’s needs, fears and questions about buying a product online. Placing a product on Flipkart and Letsbuy doesn’t make any product more desirable than it already is. Of course you can always rush to the nearest retailer like Reliance Digital to see the product in action but that would defeat the purpose of listing it on Flipkart.
Milagrow’s home-cleaning robots might be the first robots to be available on Flipkart but they certainly aren’t the first in the space. Pune based Burgeon Systems have launched two models of home-cleaning robots – Emperor and Knight – back in 2010. They were priced in the Rs. 17500 range.
Pluggd.in had covered this. Here are two videos of the robots at work :
One more at the stairs :
LG’s Home-Bot which costs Rs. 43990 in India works in a similar way. Here’s a video of LG Home-Bot at work.
I hope Milagrow’s hawks and cats work in a similar way. If they do then it’s time to fire that maid of yours and have fun with hawk while you watch TV. Don’t forge to involve your kids as this looks like a toy which they would love to play with.