Dear Kootol, sue by all means, but hire a copywriter first

If you woke up on a Sunday to find a crazy news then this is it : India’s Kootol is suing 32 companies including companies like Twitter and Facebok. Kootol is suing for a patent which it applied but is not approved yet. Also the technical term for suing here is “Informative Notice”. It’s all good. Suing 32 companies with just one patent is anyone’s dream come true. It seriously is. If Kootol is lucky enough, then it might be richer than many companies on that list. But when you sue companies across the world I suggest you hire a decent copywriter. If not no body will lend credence to the ‘Informative notice’.

Kootol released a press release and also updated its website to reflect this new found glory. Unfortunately both are riddled with typing mistakes and grammatical mistakes. Where should we start? Let’s start with the press release:

• Sends Informative Notice to the Several companies : ‘The’ is redundant in this sentence.
• has sends notice : “has sent notice” is just fine. It also saves some characters if that is a cause of concern.
• has founded in 2010 : ‘was founded in 2010”
• Companyhas : Now this isn’t copy writing. This is using the spell checker.

• upmost : I’m sure they meant utmost.
• towards bring them : How about ‘towards bringing them’
• Introduced around July 15, 2006 : When you have an exact date, the typical notation is to use it directly. Introduced on July 15, 2006 should have been the appropriate thing to say.

There could be many more, but hei, this isn’t my thesis nor is it my blog post.

And the logo at the top, that is Kootol’s logo. It has an uncanny resemblance with Google’s. Could that be a coincidence?