Every phone maker follows their own naming strategy.Apple goes with the speed at which the phone runs like 2G, 3G, 3G S and 4G. Motorola goes with some nice words like quench, milestone and charm. Micromax got hold of a dictionary and named one of its phone as Psychedelic. Nokia follows a simple pattern to differentiate its phones and target segments. Nokia primarily has four series going on for it. There is a C series, X series, E series and the N series.
The letter – C, X, E and N – indicates the category the device belongs to or the target segment. The increase in the number with a particular series signify increase in cost as well as improved features.
C series devices are for the cost conscious Nokia consumers. There are 6 C series phones launched in India and the cheapest one, Nokia C1, costs Rs. 2200 and the most expensive C series phone, Nokia C7, costs Rs. 22000. Also the cost will increase as the number on the series increases. For example, Nokia C7 would cost more than Nokia C6(Rs. 18000.
X Series devices are targeted at the youth. This is for the social media segment or heavy texters. X series is also for music fanatics which has a huge focus on the music and video playing capabilities. The increase in cost and features apply for all series phones.
E series, is geared towards executives or the business users. Nokia E5 is their latest offering in India.
N series, is for the smartphone connoisseurs. Nokia N8 which has an amazing 12 megapixel camera is the latest of Nokia’s N series phones.