Motorola’s Xoom ad, the ad which was released in Super Bowl yesterday got everyone’s attention. Not as much as the Super bowl ad released by Apple in 1984. The dig at Apple is subtle in the usage of white dresses, white earbuds and people roaming like Zombies probably following Apple’s instructions mindlessly. As per the ad, Motorola Xoom is a respite in the midst of Apple iPads. Motorola has released an ad ahead of CES targeting both iPad and Samsung Galaxy Tab. The ad not only takes a dig at Apple but also intelligently points out two of its key features. 3D maps and a camera, the things which were not available in the Apple world.
Motorola Xoom is the first tablet running Honeycomb – Android OS for tablets.
Here’s the ad everyone’s talking about in 2011 :
Macintosh ad, which everybody has talked about since 1984 :
After a while, you don’t really have to get creative. You can just take digs at old ads. No?