Apple has released its Apple Store 2.0 app which gives its customers a whole new retail experience. The app which is US only lets you purchase the items from the app and pick it up from store. It also lets you make your payments for the products right from your iPhone. All you need to do is scan the barcode with your iPhone 4 or iPhone 4S camera and pay from your iTunes account. Neat.
Personal Pickup
This option lets you configure your products and opt for an in-store pick-up if the product is available at a store near you. If not, the regular shipping times apply. This seems to be an option for people who are in a rush or impulse buyers. An option I always wanted.
While there is still a physically going to the store concept, that is only if you don’t want to wait.
Easy Pay
Apple Store’s Easy Pay option will be the topic of many future discussion.
You can scan the barcode of the product with your iPhone 4 or iPhone 4S’s camera, pay for the product from your iTunes account and be done with it. The app stores the receipt for future references.
The app is US only and works only on iPhone 4 and iPhone 4S. You can get the app here.
Is this the future of retail?
When the whole world is going gaga over Near Field Communications, Apple had made it much easier by using no additional hardware.
The key ingredient for anything new to succeed is its easy of use.
Make things simple but not any simpler.
Buying a product from store can’t get any simpler.
What does this mean to NFC?
