HTC Bliss the purported phone for women from HTC is now called as HTC Glamor. This could still be a code name. Why does everyone think that this is a phone for women? The color scheme of course. The leaked picture has three colors – pink, yellow and blue. The specs are not leaked yet.
HTC would most probably release a bar shaped phone filled with apps for ladies. In the heat of competition everyone is trying out something new. HTC especially is struggling hard to differentiate with just the hardware. It started with a touch screen phone, then a touch screen + QWERTY. Off late HTC has provided a facebook button on HTC ChaCha and HTC Salsa and called them as facebook phones.
Segmentation is something everyone is looking at. I have written about a full list of innovatively targeted phones. I can only appreciate HTC’s efforts and not necessarily the results. For starters, women don’t like bar shaped phones. Micromax and Maxx Mobiles got that. How hard is it for HTC to get? Second, you cannot put a plastic case with pretty colors, throw some apps and a hardware button and call it a phone for women or a Facebook phone.
Segmentation is much beyond that. Micromax for example has a unique phone design where a Bluetooth headset can be tucked into the phone itself. iBall came up with a senior citizen phone and it meant it. There is a SOS button and really large keys to make the seniors phone calls easier. There are rugged phones like the water resistant phone released by Sony Ericsson Xperia Active.
If a phone is targeted for an audience it has to be meant. If apps is all it takes, I can pack all the apps targeted for women, load it on a Galaxy S2 and call it a women phone. Can’t I?
I don’t know what women want in a phone. But I do know that HTC Glamor isn’t it. Women would rather buy a pretty Micromax Bling or a Maxx Vista.
On a different note, when does HTC run out of adjectives to name its phones?