Research in Motion has cut its Playbook price to $200. Dubbed as Kindle Fire sale, RIM’s Playbook isn’t even a worthy option at $200 in the post-Kindle Fire world.
Non-iPad tablets have gotten lot of things wrong. One of them was price. HP which abandoned its tablet has launched a Fire sale for its touchpad and offered it for $99. People bought it in droves and HP cleared its inventory. Is RIM clearing its inventory? Or RIM is trying to confuse Kindle customers with its smart pricing?
It is hard to understand the intention behind Playbook’s price drop. Is it clearing inventory or trying to gain traction? If it wants to clear inventory, price Playbook at $99. If RIM wants to gain traction then price Playbook at $99.
We live in the post-Kindle Fire world. No one will buy a $200 tablet from RIM.