Karbonn to launch a phone for housewives. What do you expect from it?

Karbonn has launched its first Android phone Karbonn A1 just yesterday. In the press release, Karbonn has also talked about launching phones for a target audience like business people, students and housewives. Though I am curious to know what each segment has in store, I am especially curious about what a phone targeted for housewives would be.

Is it the content that goes with it? Or is it the design? So I want to ask our readers on what their expectations are.