Notion Ink Adam has lifted the curtains on the much anticipated tablet of the year. I don’t think there is a press meet or a launch. The launch was simply on the blog. This is cool because I don’t have to worry that I am not invited. And I won’t be missing any of the details as it is on their blog. Things like these make my payment to a broadband connection worthwhile.
There are many more things that make me awestruck about Adam. They range from features on the device to its strategies (pricing and marketing). In the world of tablets and tablet launches, Adam is a purple cow. It stands out. Let’s see why.
This might be feature which would be present on a James Bond tablet, but Notion Ink is bringing it to the Bond wannabes. A 3.2 megapixel camera camera rotates almost 180 degrees to capture everything around without moving. This isn’t something which is available on many tablets. Heck iPad doesn’t even have a camera. As SayHiToSpace about it. How useful would this be? Well I don’t know. I have to use to know more about it. But it sounds cool. Not the greatest friend of video conferencing but a cool feature nevertheless.
Touch pad at the back
Some of the Motorola phones are already launched with this feature. But it would be most useful on a tablet. This feature would make the surfers, just more lazy. Reading a book on this piece could be a breeze. You don’t always have to touch the screen and would probably reduce the daily maintenance of the touch screen.
I liked the blog to start with, then got a little skeptical in the months of October and November. There were too many teasers and no sight of product. Notion Ink much to my surprise has delivered and they did it well on their mark. Just in time for Christmas, the product has a grand launch without a lavish party. Their blog has helped a lot on its way. It is the only marketing tool they have used. Or I think it is. Nicely done and probably a case study for many.
There are 6 variants which give various combinations and choices to the consumers. What really caught my fancy is their unique pricing strategy. The price would be same across the world and they are looking to sell products to the world and not countries. This is contrary to the strategy of the biggies like Apple, Nokia and Samsung. They typically launch their products in North America and the stagger their releases across the world. Not Notion Ink. The World is an oyster for Notion Ink. And this is what makes us all feel that we are indeed living in a flat world. I don’t know if it works or not. And I really don’t care. What I know is, people in India can order – if they have commented on their blogs. That to me is the greatest leveler.
Unlocking new features
Notion Ink has kept up with the suspense in the run up to the product launch, during the product launch and after the product launch. In the run up to the product launch, they teased with screenshots, pictures and tid bits. After the product launch they will keep the interest going with unlocking of new features through software upgrades. This is kind of cool as it would do new stuff with each and every upgrade. I hope this would not be the basic things what Apple tries to sell as upgrades. You know arranging applications in folders and multi-tasking.
Fastest tab switching
With minimal intervention, tabbed browsing is made to look like a breeze. The tabs are the most non-intrusive way of browsing and could probably become the most loved feature on Adam. I can only say that, many tablets will be quick to replicate this.
15 hour battery life
Many smartphones do not provide that. Adam with a 10 inch screen is providing a 15 hour battery life. That is incredible. No body wants to buy a toy which has to be charged every 5 hours. Adam has a standby time of 160 hours.
Looks like there is life beyond Apple and Steve Jobs marketing genius.
What did you like about Adam?