Well, HTC makes mobile phones. So it might as well launch them. However, they do not like to sell the phones too much. They like their phones and are hurt seeing them being brutally used by people. I can see no other explanation for the price they set for their phones.
One can see HTC Butterfly S listed in Saholic at a measly (pun intended) price of Rs. 52000. And the MRP is much higher at Rs. 60000.
I have never even bought a computer this costly!
I have no idea why HTC thinks anyone would buy this in India over iPhone. Trusting your products quality is great but not knowing your customers is plain stupid.
At same price only Samsung Galaxy series has any chance of beating an iPhone. No other phone can do that and with iPhone’s smaller iterations coming at a lower price, HTC has no chance whatsoever.
Second point is the quality of the phone itself. While the HTC butterfly S will be a good phone, it is not a out-of-the-world-the-next-big-thing phone. It is a high end good phone. Also, it is an upgrade on HTC Butterfly. This means it has stiff competition from its own earlier sibling.
Besides this, I have always maintained that beyond a certain bar, the specifications stop affecting the experience. Nexus 4 defines that line for me. That phone can run anything thrown at it and thereby any phone with higher specification is just flaunting and HTC Butterfly S is doing just that. However, as it is a flagship phone, I will give it that.
While it is possible that the actual price set by HTC might be lower than Rs. 60000 making the actual selling price even lower, I highly doubt it would be below Rs. 50000 especially with Rupee enjoying its slide so much.
The only factor that is different from other phones (except looks) is the 4 UltraPixel camera which is something you won’t get anywhere outside the HTC family. Unfortunately, it hasn’t shown any considerable distinction in quality over other phones to be the USP of such a pricey product.
What is your take on this? Will you even think of buying HTC Butterfly at over Rs. 50000?[This article has been contributed by our regular reader Kunal Prakash]