There is no doubting the competition in the smartphone market what with every mobile phone maker worth its salt trying to trump one another with new features and a wide range of smartphones. Nokia has taken the competition literally on the streets with this strategically placed ad just next to the ad for Samsung Galaxy S4 zoom in the UK.
Samsung Galaxy S4 Zoom has nothing on Nokia Lumnia 1020
While Samsumg Galaxy S4 Zoom’s billboard ad is trying to promote the phone’s impressive zoom functionality with the tagline “ The only smartphone with 10x optical zoom”, Nokia strategically placed a truck promoting its own Lumia 1020 which also boasts of superior camera functionality with the tagline “Still, It Didn’t see this coming”. In one simple tagline, Nokia has poked fun at Samsung’s phone and it goes even further to say that “The Nokia Lumia 1020, exceptional zoom without the exceptional bulk #zoomreinvented” potentially hinting at the bulky hardware/software of Samsung Galaxy S4.
Well played Nokia, Well Played!!! Even though Nokia may not be any close to threatening Samsung’s leadership in the smartphone market it sure got the better of Samsung S4 with this smart creative and even smarter placement.
What do you think of Nokia’s smart advertisement