Micromax is an Indian company which caught global major Nokia off-guard and launched a dual SIM phone onslaught. It gained great market share based on one single category. It took a while for Nokia to bounce back. I have admired Micromax for its interesting product line-up and innovative marketing. The company now seems to be […] Read more
Micromax which made its fame largely by selling feature phones has found a perfect foil in Android. It immediately jumped on to the Android+Smartphone+TouchScreen bandwagon. Since then there is no turning around. Micromax has so far launched 5 Android phones and stuck with the 5K-10K price band 80% of the time. It has dabbled with […] Read more
Micromax, an Indian manufacturer which gets much of its wares from China and Taiwan has challenged Nokia in the low-end segment. Not just that Micromax has also stormed the big league by entering the top 12 top manufacturers of the world by shipping 4 million phones in Q2 2011. After establishing its supremacy in the […] Read more
Micromax is drawing its advertising inspiration from Kurukshetra. There is a famous story in Kurukshetra where a famous one liner was used by Pandavas (“Ashwaddama hataha….. Kunjaraha” ) to kill Drona. What Pandavas did was they emphasized on Ashwaddama, who is Drona’s son. They later de-emphasized on kunjaraha, which means an elephant by the name of Ashwaddam was killed and not Drona’s son. Drona […] Read more
This is unexpected. Micromax which went into a hibernation mode after the launch of its Superfone has now come up with a lighter version of the superfone. Micromax Superfone Lite A75 is Micromax’s latest Android phone which runs on Android 2.3 and costs just Rs. 8999. Micromax Superfone Lite A75 comes with a 650 MHz processor and sports a 3.75 inch […] Read more
Micromax’s latest Android phone now has a name and price. It’s called Micromax Superfone A85 (more about it below) and is priced at Rs. 18990. That price makes Micromax A85 the cheapest dual core phone available out there, its closest competitor being LG Optimus 2X for a price of Rs. A85 is also Micromax’s most […] Read more
Micromax, which has launched three Android phones priced under 10K, is trying to move upscale. While these are still rumors, as you know in the technology world nothing ever is a rumor. Micromax A85 is a high-end (by Micromax standards) Android phone powered by 1GHz Nvdia Tegra 2 Dual core processor. That’s not it. There […] Read more
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