T-Series to enter mobile handset segment

To further fragment the highly fragmented mobile handset market, T-Series the cassette maker is all set to enter the mobile handset segment. And like everyone else,  it is targeting a 5% market share in the next 18-24 months. Supertron a national distributor of computers and mobiles has entered the mobile handset segment just last month. Jaipan, the consumer electronics maker entered the handset market last month. That’s two in the last two months.

Mobile it the mid-way point and must-have business for all the companies. It really doesn’t matter what the core business is. From PC maker to  roti makers, everybody wants to be in the mobile handset business and everybody wants to be in India. Good for Indian consumers and worrisome for global majors like Nokia, Samsung and LG.

T-Series product mix is very impressive. It has a total of 13 phone models and all of them are dual SIM phones in the price range is Rs.1K to Rs. 5K.

T20 is the most basic phone will have audio player and FM Radio and costs Rs. 1590. The features will increase as move upwards of the price band. T50 which is the next model of T20 has digital camera and Torch as additional features. T200 has call recording, FM recording and Bluetooth. The feature set increases to a 1.3 megapixel camera to 2 mega pixel camera and finally to a touch screen and QWERTY keyboard model.

The most expensive phone on T-Series menu is T550 which has a double battery backup and QWERTY keyboard. T500 sans QWERTY keyboard but has a dual memory card slot. T350, and T600 are the touch screen models of T-Series. There are no 3G phones yet. T400 is a stylish looking slider phone with touch screen and a regular keypad for input.

T-Series has studied the market well and launched an impressive bouquet of products. The price points are just about perfect to hit the sweet spot of many first time phone buyers.

T-Series T550 looks like an impressive phone with its QWERTY keypad and double battery backup.