Blackberry is in shambles right now.
Their shares are nothing to brag about, so are their mobiles. Their tablet was applauded but was not bought. Once ‘the’ dominant force in business phones they could not cope with the onslaught of Apple and Android. All their hopes are set on BB OS 10. I am not commenting on what would happen when it comes. I have seen so many turn around in the technology space that writing off any company is a fallacy.
Blackberry itself thinks that it will achieve a third spot in the mobile universe with their BB10. That is a very practical thought. They know where they stand right now and have no qualms accepting that they will not beat the two heavy weights anytime soon, if at all. This also shows the belief that they are not considering Microsoft’s OS a big threat to themselves. Now, it can be perceived as two ways-
- Maybe BB is mistaken thoroughly.
- Is Windows OS DOA (Dead on Arrival)?
Windows has come to fight Android and iOS. They are all set for battle and in this battle, even BB, the one that is bent and broken for now is not considering it a serious threat.
This may seem hilarious to some but shows a serious concern for Microsoft. Perceptions matter a lot. If a similar perception escalates through the buyers then what chance does Microsoft has?
iPhone 5 is not as good as it was supposed to be. It is nowhere as good as S3 and it is selling better than hot cakes. All because of Apple brand.
Blackberry is a brand. Yes! Even after all that has happened BB is still a brand in business phones. There are people who will still prefer to have the phone if it is equally good to android and iOS. Fans will help give the boost. Windows has nothing of that sort to boast about, but Nokia has. Once people swore by Nokia and those times can still come back. This might help Windows Phone 8.
There is one more advantage to Blackberry- their app ecosystem would be healthy from the start owing to their ability to run Android apps. Reviews have it that on some occasions the emulation is working better than native. So, we can expect the experience to be generally smooth.
Android has won the race to number 1. It is time to see who will be number 3.
[This guest post has been contributed by Kunal Prakash]