Is this the best mobile phone ad ever?

Lava A10 which has the IPS (In plane switching) screen, the kind of screen found on iPhone 4 has one more noteworthy trait to its credit. A10s latest advertisement is worth looking at, more than once if you can. I have seen ads for mobiles which talk about the laundry list of features or superstars laughing and falling like crazy. But this ad, by far is the best ad I have seen in a long while.

Separates men from boys. Look at the ad below and see for yourself