Nokia has just launched a spectacular piece of hardware with Nokia N9 and critics have hardly registered it. The phone’s good but as per many, it’s a niche product. Nokia N9 runs Meego, and not Mango which is a No-Go for quite a few. The Meego part might be true and Nokia losing its smartphone crown to Samsung might be true too. But that doesn’t mean Nokia is dead. Far from it.
Emerging markets, especially India just loves Nokia way too much. Despite its bleeding and upstarts like Micromax and Karbonn eating into its market share, Nokia is still battling strong. At least the ad impressions and revenues think so. Mobile ad analytics company InnerActive has this following infographic which tells us that Nokia’s obituary is premature.
Nokia’s ad requests have grown steadily since Dec 2010. It generates higher CTR (click through ratio) than industry stalwarts. Nokia’s distribution across the world is well spread. In India, Nokia’s is a indisputable market leader with 78% market share.
This might not be Nokia’s resurrection but Nokia isn’t having a heartache nor it needs a CPR. Not yet.
PS : On a different note, I am curious about the timing of this infographic and the existence of the ad analytics company called inneractive. Aren’t you?
Via PCMag, Source