Airtel has it. Aircel has it. What’s stopping from BSNL from launching one? BSNL which has its own worries to ponder on has taken the cue from the private telcos and launched its own mobile app store. BSNL also wants to leverage its existing customer base and use operator billing to charge for app downloads.
BSNL already has 4500 apps in its app store spread across various categories. There is a handset compatibility challenge you might have to overcome and my guess is these apps are Java based apps. Not that they need them but Android and iPhone users don’t have to bother about this app store.
Launching an app store has become the most glamorous and romantic thing to do. I have lost count of how many app stores are out there. I don’t blame them because everybody is In Pursuit of appiness.
How do I access BSNL app store?
Gee. I don’t know.
The most unfortunate thing about this whole announcement is the faq on BSNL site. In a link titled “How can users access BSNL apps”, the link mentions this :
You should have GPRS facility activated on your mobile and you need to visit BSNL Live WAP Portal. A “BSNL Apps Store” icon is available on the BSNL Live Home page for you to access the various applications.
Now what kind of content writer would do this to a struggling company? What’s stopping the so called genius to provide a fricking link. Yeah, Google is your friend, but that doesn’t mean these website should be stupid and lazy.
While we are talking about how Indian companies are using new media, I have a feeling that many Indian companies especially government companies don’t get web – the 1.0 stuff.