Micromax, an Indian manufacturer which gets much of its wares from China and Taiwan has challenged Nokia in the low-end segment. Not just that Micromax has also stormed the big league by entering the top 12 top manufacturers of the world by shipping 4 million phones in Q2 2011. After establishing its supremacy in the […] Read more
Micromax is drawing its advertising inspiration from Kurukshetra. There is a famous story in Kurukshetra where a famous one liner was used by Pandavas (“Ashwaddama hataha….. Kunjaraha” ) to kill Drona. What Pandavas did was they emphasized on Ashwaddama, who is Drona’s son. They later de-emphasized on kunjaraha, which means an elephant by the name of Ashwaddam was killed and not Drona’s son. Drona […] Read more
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