Spice launches The Transformer Phone

Spice Mobility has launched India’s first Transformer phone. The phone is heavily inspired by the Transformer – Dark of the moon movie. Spice Transformer comes loaded with Transformers 3 content like video, wallpapers and short movie clips. Yes, you got that right, Spice Transformer is a dual SIM phone. Transformer is priced at Rs. 4599 and is available in all retail outlets and Spice Hotspots. Don’t rush to your nearest retailer because Saholic is offering the phone at Rs. 3637.

Spice Transformer is a dual SIM phone with 2.3 inch compact touch screen, 1.3 megapixel camera with digital zoom, FM radio, Bluetooth, stereo, video shooting capabilities and 8 GB expandable memory. Transformer is pre-loaded with apps like Yahoo Messenger, Facebook, Snaptu, Wapedia and Ibibo.

S Mobility has entered into a one year agreement with Hasbro, the official licensing partner and franchisee holder for the latest Transformer 3 movie, wherein they can use the Transformer 3 movie franchisee across their range of Transformer series of products. (afaqs)

What makes this phone a Transformer phone?

True to the name of the phone, the phone transforms into a full touch screen-only phone or a full bar phone. As you can see from the side vie of the phone, it is a full bar phone when the screen is pulled up.  We have seen phones like this, but the key difference is how the phone is transformed. In a zap style or a slider model, the phone goes to the bar shape but leaves an ugly wedge for you deal with which also increases the overall thickness. Spice Transformer doesn’t leave an ugly wedge and becomes a bar shape phone without anyone noticing it. Nicely done.

While we are on the Transformers subject, the movie makers would have wished Spice released this phone much earlier for them to use it in the movie. Transformer-3 movie makers has used Nokia X7 instead.

Now Spice Transformers joins my list of innovatively designed phones along with Micromax Van Gogh.

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