Micromax which is missing in the tablet action has finally entered the segment. From the launch it looks like Micromax hasn’t just entered but it might make its presence felt. Micromax launched a Ice Cream Sandwich powered tablet called Micromax Funbook. Interesting that Micromax doesn’t call it a tablet. Micromax Funbook costs Rs. 6499 and is bundled with lots of educational and entertainment content.
Specifications
Micromax Funbook comes with 1.2 GHz Cortex A8 processor, 512 MB RAM, 7-inch capacitive touch screen with a resolution of 800×480, WiFi, HD Video capable, and a HDMI port.
It also comes with 4 GB memory (can expand it to 32 GB), 0.3 MP VGA front-facing camera. 3G connectivity is through Tata Photon plus. There’s a 2800 mAh battery which provides 5 hours of browsing time.
Available in 2 colors – Slate Grey and Midnight Black
Caveat : Not all capacitive touch screens are the same. The actual performance of the tablet would differ. I recommend touching it before buying it.
Mixing business with pleasure
Micromax Funbook has a caption Pass hoga, Time pass bhi hoga
Micromax has made some interesting content choices. It has tied up with Everonn and Pearson for educational content. It has tied up with Bigflix for movies, Indiagames for games and Zenga for Live TV. Micromax seems to be covering the whole gamut of services.
Funbook’s eLearning app has content from Pearson, Everonn, GK Publishers, Scholarshub, Vidyalankar, Universal Tutorials, CAPS, Zion and more. There are 500 smart courses targeting for all students. it even has preparatory material for medical, engineering and MBA. Funbook has a provision to get more material.
Interesting choices
1. Micromax Funbook has just the front-facing camera. No rear camera. That makes total sense to me and also emphasis focusing on the essentials.
2. Micromax didn’t get innovative with the name but didn’t slack either. It called it Funbook. No one has thunk that thus far and one point to Micromax. Funbook, the name will fly.
3. Micromax calls its Funbook the first made in India tablet. I reckon that moniker is already taken by Aakash, if anyone is counting.
Finally
Micromax has arrived with its tablet and it’s worth considering even for non-students. Funbook is the most comprehensive launch by any tablet maker in India. It has realized that specifications isn’t everything and worked more on the content. While the entertainment content providers are the usual suspects like Bigflix, Zenga and Indiagames, it is the education content providers which give Funbook an edge.
With this kind of specifications Micromax could have launched the tablet at least a year ago. Micromax might be working on the content the tablet has. Getting so many content providers on board isn’t an easy task. Micromax has done it and it will reap the dividends.
Micromax Funbook has passed the tablet test. Now it all depends on how it performs.
One Response to “Micromax launches its tablet for Rs. 6499, calls it Funbook”
June 29, 2012
FunbookGovernment of India by launching Akash tablet has open a potential market of low budget tablet in India. Micromax through Funbook has grab the opportunity opened by Aakash. Funbook is a decent tablet to use at the price which we are getting it. But more such low budget tablet will hit the market soon to heat up the competition.