Huawei is all set to create an appetite for tablets in India. Indian market is all about utility and Huawei has recognized this. It is attempting to move tablets from a secondary/tertiary device to a primary device. For that to happen, tablets should provide a value proposition in both the cost and the content that goes with it.
Huawei will be launching two 7-inch Android powered tablets. One tablet will be priced at around Rs. 25000 an the other below Rs. 20000. Ideos Tablet S7 Slim will be one of the tablets to be launched in India. The hardware for the tablet will come out of China and the content(read apps) will come out of Bangalore.
IDEOS S7 Slim is a 7-inch tablet that will feature the Android 2.2 Froyo operating system, Wi-Fi, integrated 3G and 720p HD video playback. There will be two cameras, a micro SD card slot and SIM slot for 3G. S7 Slim also has a HDMI port and a 2200mAh battery. No details are available about Huawei’s other tablet.
Tablets are coming to India thick and fast. After iPad 2, HTC Flyer and Blackberry Playbook quietly entered India through several online retailers. In addition there are bunch of Chinese made white label tablets found on eBay and other sites. Despite this, tablets haven’t really taken off as they should.
Tablets in India is still a nice to have. No manufacturer has provided a compelling use case for a tablet. For now tablet seems to be just another device.
Would Huawei’s initiative of bringing content along with the tablet change the story?