ASUS has entered the UltraBook segment with its ZenBook UX31. Ultrabook is the new hot segment which is getting crowded by the day. If Apple is the pioneer, Acer, Lenovo and now Asus are trying to democratize a bit.


The key USP of Ultrabook : Make the laptop remarkably thin, without losing the computing power.

If netbooks concentrated on downgrading an existing laptop, UltraBooks concentrate on making the laptops a lot thinner and make it a whole lot powerful. Think of UltraBooks as Notebooks on healthy steroids.

Specifications of Asus Zenbook UX31

  • 13.3 inch display screen with 1600×900 resolution
  • Windows 7 OS
  • 3 mm at the front and 9 mm at the rear
  • A choice of Intel core i5 2557M or i7 2677M
  • 1.7 GHz processor
  • 4GB RAM
  • 128 GB or 256 GB SSD
  • Bluetooth 4.0
  • USB 2.0 and USB 3.0
  • SD card reader and HDMI port
  • Bang and Olufsen ICEpower SonicMaster
  • 1.3 kg weight
  • 286 chiclit keyboard

We saved the best for the last. If the specifications above sound like top-end, then it is because they are. With stellar specifications comes the stellar price. Zenbook UX31 is priced at Rs. 89,999. That beats other ultrabooks like Acer Aspire S3 and Lenovo Ideapad U300.


Asus is clearly gunning Apple Macbook Air’s market with that kind of specifications and pricing. But Acer has to consider one thing. Apple right from the start has been this inspirational brand. Acer doesn’t have the same history.

Asus is typically associated with value for money laptops and cheap netbooks. From netbooks to ultrabooks looks like an abrupt jump without any transition. 89000 for an Asus Laptop, just because it’s super slim and is an ultrabook?

Would you pay it?

Source : Asus | Via VCCircle

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