What come as a surprise to many, Microsoft has launched Zune marketplace in India. With this microsoft phone holders can buy and download apps from Zune in Indian rupees. Zune can now be used like iTunes in India. Zune Pass which is a subscription service for legal music downloads is not available to Indian users yet. HTC HD7 and HTC Mozart are the two windows phones in the Indian market.
Zune isn’t necessarily a make or break for Microsoft. Sure there are Microsoft fans in India but when it comes to buying a smartphone everyone is flocking to Android and not Microsoft. As we showed a recent comparison, Microsoft is a novice when it comes to apps. It has a measly 12000 apps and is pulling all stops to get the developers developing apps for their platform. Android has 265000 apps in its store which is quite a lead. And India is a market of value-for-money things.
Microsoft has been selling windows phones in India for a while now. Make no mistake the phones are expensive and run up to Rs. 30000. So why sell phone without the bullets? No idea. Well I can’t get idea as Abhishek Bachan would ask of me, but I can tell you one thing. Selling smartphones without the apps or the app store isn’t such a good idea. A recipe for failure.
Source : WPSauce, Via : Medianama