With the smartphones available a dime a dozen, it has become extremely difficult to create a product that sets itself apart from the rest. In the sub-20K segment, it is nigh impossible to create a product that can stand on its own and say- “I am different!”
Even in the higher segment it is not easy now. The main reason is of course because a few things are pretty standard for a high end phone by any company-
- 1.5+ GHz Quad core processor.
- 2 GB RAM
- 16 GB internal memory (at least)
- 4.5”+ screen size
- Jelly Bean
- Above 8 MP camera
These things are standard and can be found in all phones from Nexus 4 to Samsung Galaxy S4. Hence to separate themselves from rest of the lot it is important that there are differences that are flaunt-able by these phones.
For example- S4 is having the best processor in the market and has a gorgeous screen. It has the best hardware in the lot. Nexus comes with stock Android and is cheaper than the rest of the phones. HTC One flaunts an Ultra pixel camera.
Also, there is a major difference in the UI of all the phones. Different companies have different UI from TouchWiz for Samsung to Sense UI for HTC to the stock experience of Nexus.
Amidst these phones Xperia Z has tried something different- Water resistance, as its USP. The phone itself is good and carries all the specs of a flagship. What it carries extra is that one does not have to worry about getting wet while holding the phone. Rain is not an issue with an Xperia Z owner.
While Sony does not command the same market presence in Mobile space as some of the other competition like Samsung it is good to see it flaunting this quality of the phone. The ads below are a great example of good advertising which has an emotional angle along with being humorous and sending across the message beautifully- Xperia Z loves water!
Water is My Friend Ads – Xperia Z Water Resistant Feature
The ads are not available coming in India (as far as I know) but can be watched on Youtube. Check these out and tell me whether you too think that Sony should launch these ads everywhere.