Micromax which made its fame largely by selling feature phones has found a perfect foil in Android. It immediately jumped on to the Android+Smartphone+TouchScreen bandwagon. Since then there is no turning around.
Micromax has so far launched 5 Android phones and stuck with the 5K-10K price band 80% of the time. It has dabbled with the high-end smartphone just once with Micromax Superfone. Micromax was quick to realize and slashed the price on its Superfone. Let’s take a look at Micromax’s Android story so far…
Micromax’s first Android phone launched at a price of Rs. 6999, this phone has a strange form factor. The phone gained traction for being the cheapest Android at the time it was launched.
Micromax A60 sports a 2.8 inch resistive touch screen, 3.2 MP camera, 600 MHy processor and is WiFi enabled. It was launched with Android 2.1 OS and it still is running Android 2.1.
If you are into antique Android phone collection, then you can pick one up for Rs. 4400 on Flipkart.
Sixty plus ten is : Micromax A70. Sucessor to the A60 model, Micromax A70 has a 600 MHz processor, 3.2 inch capacitive touch screen (320×480 pixels), 5 megapixel camera, Bluetooth and 1450 mAh battery. When launched it was running Android 2.2.
Capacitive touch screen and the upgraded OS are the obvious improvements for A70. It now retails for Rs.7500.
Micromax Bling 2
A clearly targeted phone, Micromax wanted to cash in on the success of Bling and Android. It launched Micromax Bling 2, chose to not call it a ladies phone and subtly filled the phone with some interesting apps. Bling 2 runs on a 600 MHz processor, and comes with a 2.8 inch capacitive touch screen. Android 2.2 is the OS of choice for Bling 2.
Micromax Bling 2 also comes with a 3 megapixel camera, WiFi, GPS, Bluetooth, MiFi Pocket wireless internet (acts like a wireless router on 3G speeds), expandable memory up to 32 GB.
Bling 2 was launched with a price tag for Rs. 8999. Now it retails for Rs. 6200.
Micromax A85 Superfone
Swept away by the success of Samsung, Micromax got into a territory which it hardly knew. Micromax launched a dual core phone much later than Samsung, LG and HTC and called it a SuperFone. On top of that, Micromax stamped a heavy price tag of Rs. 18999. I spewed venom. Common sense prevailed. Micromax slashed the price. Now it retails for Rs. 15290.
Micromax A85 is a high-end (by Micromax standards) Android phone powered by 1GHz Nvdia Tegra 2 Dual core processor, 5 megapixel camera, VGA front-facing camera, 512 MB RAM and 8 GB storage (expandable up to 32 GB). Micromax A85 comes with a 3.8 inch TFT capacitive touch screen with 480×800 pixel resolution.
Micromax Superfone A75
In the aftermath of Superfone, Micromax stripped off some specifications on Superfone and launched SuperfoneLite. This was the “going back to the roots” moment for Micromax.
Micromax Superfone Lite A75 is Micromax’s latest Android phone which runs on Android 2.3 and costs just Rs. 8999. Micromax Superfone Lite A75 comes with a 650 MHz processor and sports a 3.75 inch capacitive touch screen. And yes, Superfone Lite A75 is a dual SIM phone.
That’s the Micromax Android story so far.