India has the largest population of visually impaired, a 12 million of them. Intex has chosen to help them and launched a phone which has a Braile keypad along with large sized digits. There is also a Talking Keypad which speaks out the number pressed in English. Intex is not just targeting the visually impaired with this phone but also the elderly people with its big buttons. This phone is a dual SIM phone. Price of the phone is Rs. 2600.
Intex phone will have a SOS button which will let the users store up to four numbers and when the button is pressed, calls will go out to the four numbers in sequence and circle back until someone picks. A very useful feature for the intended audience.
iBall has released a phone called iBall Aasaan which we have reviewed. Aassan has a big buttons for easy readability and a SOS button which can save up to 5 numbers. iBall Aasaan doesn’t have a Braile reading capability which is an added advantage in the Intex phone.
Intex is putting in a lot of thought in its product portfolio. It’s not just launching the phones and waiting for sales to kick in. It is studying the market, looking at the gaps and filling them in studiously. Intex was the first to launch projector phone and now it has two projector phones in its portfolio. This new phone for visually impaired is just a great initiative. Though Intex will be making money out of it, I wouldn’t hesitate to call this a socially responsible move.
Source : TOI