Micromax has slashed the price of Micromax Superfone A85 to Rs. 15290. Suddenly Superfone A85 is desirable all over again. For those who bought it at Rs. 18990, I have to say, tough luck, it happens.
Micromax is famous for its sub-10K phones. You can’t take a giant leap of faith and launch a phone that costs Rs. 19000. Because there is something called brand perception and the perception about Micromax is that it offers value for money phones. Some call it the cheap Chinese fakes, but then I digress.
I have first written about the phone on November 9, 2011 where I clearly said that Micromax Superfone A85 is the cheapest dual Core phone in India, but pricey for a Micromax phone. Exactly 41 days later we hear about a price drop.
I further wrote:
So why do I call Micromax A85 pricey? Micromax isn’t a luxury brand. It never was. It made its name, fame and money by selling low-cost, dual-SIM and innovatively designed, and slyly advertised phones.
Micromax A85 is Micromax’s first expensive phone. It usually treaded in the under-10K price range. A jump from 9K phones to 19K phones is a considerable jump which can hurt.
Spice had a similar dilemma. To shed its low-cost phone image and to enter into high-end phones, Spice has launched Spice Mi410 at 14K. Micromax should have done something similar. A phone in the 14K-16K range would have been smarter move.
14K to 16K range. Now I am convinced that Micromax is reading this blog. Or it could just be coincidence.
I am adding Micromax Superfone A85 to my Notorious Price Cuts list.
Just one more thing.
I need get something else off my chest. It’s eating me. This name of Superfone is just ridiculous. You know how ridiculous it sounds? I have to type Superfone for a phone which runs Android 2.2 operating system when I am writing about Android 4.0, quad core phones and phones with Super LCD displays and 5.3 inch screens. It’s a shame. There is nothing super about A85, not when it was launched and even more so now.
Micromax so far has been shrewd about its product launches and marketing. So much so that manufacturers like Nokia has something to learn from Micromax. But its naming convention off late sucks.
I am sure Micromax has few lessons to learn from the Superfone A85 debacle. Just add “How to name a phone” to that list.