If you are a techie, then you by now know that Microsoft has partnered with Research in Motion to make maps and search from Microsoft default on Blackberry’s. Microsoft’s Bing will be the default search engine on Blackberry devices. A big win for Microsoft and a tiny one for RIM – for not letting Google get away with some free traffic. It means less people will be using and visiting Google search engine and clicking on their ads. More and more people will be going to rival site Bing.
Microsoft which re-entered into the mobile space with vengeance will obviously use Bing as its search engine on its phones. Nokia phones with its recent partnership and outsourcing Symbian to Accenture will come loaded with Bing.
Aah it’s just Blackberry’s and Nokia’s. There aren’t many of them around anyway. Don’t we all live in Android world now?
True. We do live in an Android world. But I just got the news for you. China which is one of the bigger markets for Android is slipping away from Google’s clutches. Chinese are slipping in Baidu as the default search engine. As per an estimate 80% of all Android phones in China will come pre-loaded with Baidu. Which only means adieu to Google in China. Given Android’s open nature, a manufacturer might just get cozy with Bing, Baidu or whatever catches the fancy and just load it up in the handset. That would mean, all the Android dollars just end up in drain as there is no moat to get them to Google’s search and the ads.
We have a significant non-iOS and non-Android population moving away from Google’s search. There is a tectonic shift going towards non-Google search and Android which is a bastion for Google isn’t safe anymore for it.
Google could still lead but you never know what’s coming up next. If Apple decides to part ways with Google and make Bing their default search engine, Google will no longer be the king of mobile search. And search is a big money spinner for Google. Everything else is just a conduit to its search business.
If search is the biggest thing for Google, Mobile is the next big thing and Google’s biggest thing might not be on the next big thing.
As described in this TC article, Search is Google’s castle and everything else is a moat. Well that castle is under siege from the moats Google created. What options does Google have now? Will it enforce a search code for Android?