MyDala, a group buying site in India, has released a Blackberry app to reach out to its growing customers. MyDala becomes the first group buying site to release a mobile app. When everybody and their mother are releasing a mobile app of some sort, it is not surprising that a group buying site has released a mobile app. What surprises me is that none of the other sites have released an app yet. Snapdeal which is the leading coupon site in India doesn’t yet have a mobile app.
MyDala’s Blackberry app is location aware, which is a important criteria for offering local deals. The app also has a integrated payment option and gives some exclusive deals for Blackberry customers. The app gives access to recently launched MyDala Mall.
When you are in the group buying business, it’s hard to differentiate. There’s a first mover advantage but it will be eroded after some time in business. Snapdeal has tried to differentiate itself by offering coupons on Tata cars. Now MyDala is offering a mobile app. Is that really a differentiator? What does it take for Snapdeal to release a mobile app?
Why Blackberry and why not Android?
Android is the hottest operating system in India and across the world. Blackberry is not so hot and yet MyDala chose to go with Blackberry. I’m sure there was a research that went behind that decision. At the last count which isn’t very reliable there were 1 million Blackberry phones and 1 million Android phones in India. Blackberry phones available in India are mostly high-end with customers like Shah Rukh Khan and Preity Zinta. Android phones, unlike Blackberry, range from a 6K phone like Micromax A60 to high-end phones like HTC Sensation and Samsung Galaxy S2.
Wouldn’t it be better for MyDala to launch an Android app to target a wider audience?